Women Breaking Barriers in Business – Floor Trends Magazine
March 29, 2021
FloorDaily.net Kemp Harr Interview regarding Color Family of the Year: Milled Naturals
Emily Morrow Finkell Discusses Latest Color and Styling Trends in Hardwood Flooring Market
February 18, 2021–Emily Morrow Finkell, CEO with Emily Morrow Home, and Kemp Harr discuss the latest color and styling trends in the flooring and residential interior finishes market.
Listen to the interview to hear more about the consumer’s preference for authentic, locally sourced, clean, warm toned products and the trends driving this demand.
Emily Morrow Finkell traces her career path from interior design to product design, to designing her own collection of hardwood flooring, Emily Morrow Home. Her journey is peppered with sweet memories, challenging years, and lots of love and support which she is intent on paying forward. With great empathy toward interior designers, Finkell also explains why it makes great financial sense for designers to educate themselves about flooring and to handle both the specification and the procuring of hardwood flooring.
As a unique bonus addition to this week’s podcast, we have an extra written introduction to our guest. Often when we do our podcasts, we ask for help with our intros, from people who know our guests better than we do. For Finkell’s podcast, we asked her daughter, Mary, to assist, but Mary’s heartfelt words came in after our deadline. While we couldn’t fit them in the audio, we still wanted to share. Here’s what Mary said:
“I don’t only look up to her because she’s my mom, I look up to her for so many other reasons, like the fact that she was a single mom for 14 years and truly pulled herself up by her bootstraps and become an incredible woman, business owner, talented designer and humanitarian. I look up to her so much and love her more than anything. With our trips to various countries around the world, I get to see her communicate despite language and cultural barriers — she is truly able to connect with anyone. For that and so many other reasons, she inspires me every day.
Emily Morrow Home Hardwood was among featured manufacturers at the Inaugural “Made In America Expo” in Indianapolis, Indiana where Carley Shimkus of Fox & Friends News interviewed Emily Morrow Finkell, CEO of Emily Morrow Home, headquartered in Dalton, Georgia. Emily shared with Carley the importance of her eponymous American-made, higher-end, design-focused hardwood flooring. Emily’s story has a unique manufacturing model which was developed 24 years ago by her husband, Don Finkell, CEO of American OEM, where Emily Morrow Home hardwood flooring is made…inside a medium security prison outside of Nashville, Tennessee. Click here to see the interview in full…
Emily Morrow Home participated in the first Made in America Trade Show, held in Indianapolis, IN from October 3-6. The event brought together 800 exhibitors and over 30,000 attendees, forming the largest-ever network of industrial professionals, keynote speakers and consumers for one common goal: raising awareness for the economic, environmental, and community impact of American manufacturing.
Emily Morrow Home Debuts Louis A Dabbieri
The Louis A. Dabbieri by Emily Morrow Home Hardwood flooring was just launched exclusively through International Design Guild. Emily Morrow Home has partnered with the International Design Guild to bring customers the first exclusive collection luxurious hardwoods that carry the Louis A. Dabbieri brand.
Emily’s Dark Side
Emily Morrow Finkell realized the rising significance of Matte Black and made it her Color of the Year. Over the summer, she also witnessed the eclipse; she and her husband Don were in Highlands, NC where it was a total blackout. At DOMOTEX USA, Emily showed her newest hardwood flooring, among the offerings, Total Eclipse, a blackened white oak plank with a gray cerused grain, the perfect synthesis between trend and travel
Personalization Cuts Through Noise
Personalization and storytelling still remain prevalent as consumers work to weed through all of the static and noise on social media looking to find people and brands that allow them to authentically connect.
A Group of Designers Walk into a Prison
When interior designer, Emily Morrow Finkell, CEO of Emily Morrow Home hosted her company’s first Designer Summit, the most mind-expanding part of the event took place in a prison, where Finkell’s products are made.
Emily Morrow Finkell receives the “2019 Women in Manufacturing Award” at made in America Expo awarded by Don Buckner, CEO of Made in America.
Inside a Nashville Prison a Hardwood Flooring Factory Thrives
Interior designers attending Emily Morrow Home’s first Designer Summit were treated to a tour of the prison plant, where the company’s products are made. Attending designer Stephanie Sabbe was so impressed by the experience that she pitched the story to Business of Home, resulting in an impressive article published in May 2019.
Emily Morrow Home Expands Distribution
Wood flooring manufacturer Emily Morrow Home has expanded its distribution with new partnerships with The Flooring Distribution Group (FDG) and B.R. Funsten, effective January 2019.
Emily Morrow Home Designer Summit Shines Light on Interiors
Emily Morrow Home (EMH) held its first-ever Designer Summit last month, welcoming designers Svetlana Hanzyy, Stephanie Sabbe, Morgan Martin and Deborah Ryals; clients Amanda and Jeremy Underwood; and, FCW, to partake in a two-day review of the EMH hardwood collection as well as discuss current design trends and their inspirations.
At her debut showing at The International Surface Event (TISE), Emily Morrow Finkell, owner of Emily Morrow Home, spoke with House Tipster and renowned interior designer Christopher Grubb about her show-stopping, award-nominated hardwood collection.